Employer Branding
Client brigosha
brigosha is a technology company, spanning its expertise across the Automotive, Cloud & IoT domains.
The challenge
brigosha recognized the need to deepen the connection between their long-serving employees and the company's core values.
Their other challenge
brigosha sought to establish a stronger connection with young tech professionals outside the organization. They aimed to position themselves as thought leaders while providing valuable insights to the target audience.
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The outcome
The initiative proved to be a resounding success. The event fostered a deeper connection between employees, boosting employee morale and engagement.
Our approach
To bring this vision to life, we launched "brigosha ONE," an initiative designed to connect long-serving employees with the company's core values.
What We Did:
We developed "brigosha ONE" brand identity, capturing the essence of unity and shared purpose. The name itself symbolizes the interconnectedness of every employee within the brigosha family.
We created captivating teasers to build excitement and anticipation among employees, hinting at the upcoming celebration of shared values.
We designed eye-catching standees showcasing the company's core values and interactive photo booth mockups that encouraged employee participation and social sharing.
And finally, we documented the entire event through high-quality photography and videography, capturing the joy, camaraderie, and shared sense of belonging.
Another challenge
brigosha faced a familiar challenge: how to keep their employees informed and engaged while fostering a strong sense of community.
The outcome
"The Communique Insights" quickly became a much-loved and anticipated resource within the company.
Our approach
We thought of creating a company magazine - that would not only inform but also inspire, entertain, and connect employees on a deeper level.
Our creative team proposed a name for the magazine: "The Communique Insights." This name reflected the magazine's dual purpose: to communicate important information and provide insightful perspectives.
Employee stories became the cornerstone of the magazine. By showcasing their achievements, it humanized the brand and created a deeper sense of connection and relatability.
To encourage employee engagement, we introduced an interactive section where employees could showcase their talents through photographs, sketches, and more.
Coming to the layout design, we gave a modern and visually appealing aesthetic look, featuring high-quality photography, vibrant graphics, and a user-friendly layout, making the magazine more enjoyable to read.
We integrated the magazine with digital platforms, making it easily accessible - anytime, anywhere.
The outcome
The podcast has significantly increased brigosha's visibility and brand awareness, establishing them as thought leaders in the industry.
Our approach
Recognizing the need for a more engaging approach, we conceptualized "brigosha Tech Talk," a podcast designed to provide valuable insights into the latest technologies while showcasing brigosha's expertise and attracting a younger audience.
What We Did:
An in-depth research, to understand the interests and online behaviors of young tech professionals, was the first step we took.
We went about creating a dynamic video featuring insightful interviews with the company’s tech experts, engaging discussions on trending topics, and a focus on the future of technology.
Then, to create a unique brand identity for the podcast, we included a distinctive audio signature, and a strong visual presence across social media platforms.